Had a great chat today – thanks to all of you that stopped by to say hi, ask questions, and hang out! For those unable to make it, you can watch the recorded version here:
To sum it all up, here’s what went down…
Starting in 2010, Linty Fresh will no longer release items on the first of every month at midnight. Items will instead be released in batches seasonally. Smaller releases may still take place at various times. This allows me to be more flexible with my release times, get everything perfectly in line before they happen, and make each release more special with more items coming out. It’ll also allow me to have the items photographed professionally at once. (Right now it’s too inconvenient to have a photographer take pictures of one shirt each month) Newsletters will still go out each month, though, with special announcements and news about Linty Fresh.
Also new in 2010 will be a special affiliate program that allows people to buy in bulk from my store at a discounted price. The minimums will be lower than for wholesaler and the price will be slightly higher, but there will still be a large margin for profit. This program will help other entrepreneurs get their feet wet in marketing and sales without having to build their own brand from scratch. I’m doing this partially because I get so many emails from other guys and gals trying to start their own brands, and the first and most formidable obstacle is building a name. This way they can just focus on dealing with customers and seeing if it’s something they want to pursue for themselves and their own brand. It’ll also give them a chance to make a more immediate profit since their overhead (for my products) is relatively low.
I also rambled on a bit about life here in China, some of my latest experiences, and things I’ve had to adjust to from life in the states… See the videos for more!
